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Born and raised in Washington DC. Lj was brought up to be a competitor who strives for excellence in all endeavors. Lj is well-traveled, most recently selected by Shimano for the ... moreNorth American Dealer tour in Japan, Singapore, Malaysia and Hong Kong. Lj holds 2 degrees in Business and English from Greensboro College in North Carolina.
With 20 plus years in the cycling industry, Lj has held Sales Management and Director of Education positions at both the retail and corporate levels. He has also held International Sales and Global Sales positions with three different cycling industry vendors. Lj has been published in Bicycle Retailer, Bike Magazine and Mountain Bike Magazine.
Lj has a natural gift for fitting cyclists. He is able to produce a synergistic relationship between the rider and their bicycle. His ultimate goal is for the rider to produce more power with less effort by increasing comfort and efficiency. He carries certifications from four bicycle fitting schools as well as a certification from the Barnett Bicycle Institute. He is an educator who inspires and empowers. Lj competes at both road and cyclocross disciplines and races mountain bikes in the Pro/Cat 1 category.
He understands the meaning of hard work and how powerful it is to help others. He brings a great deal of experience from every angle of the industry.
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